Anyhow, I was reading the blog of Seth Godin, whom I heard speak at a teleconference last week. Godin is an entrepreneur, author and public speaker and popularized the idea of permission marketing, whatever that it. (You can read about it in his books and online.) Godin is one of those people that you listen to and think, "This man has truly original insights and ideas. He can see things and life, society and commerce that others aren't even aware of." (He also has cool glasses.) And then you think, "I am an idiot. I think I'll go watch Jersey Shore or something." (If Jersey Shore is your favorite show, I apologize. Don't send Guido to rearrange my kneecaps.)
Here is a sample of a Seth Godin blog for August 12 (Hope I don't get into copyright trouble with this. I think it falls under the domain of quoting for review purposes. Yeah, that's it.):
Can and Should
Just because you can do something, doesn't mean you should.
The end of the industrial era is opening countless doors. So many doors, in fact, that it's easy to become paralyzed. Without a clear understanding of what you want, it's harder than ever to get it.
Most of the time, we treat our careers like a buffet. "Show me what's available and then I'll decide..."
With the revolution going on all around us, there's so much on the buffet you're likely to just grab something convenient. Better, I think, to decide what matters first, and go do that.
The careful reader will notice a couple of differences between Seth's blog and mine. First of all, his is shorter, although he does have some longer ones. Secondly, he actually says something insightful. Mine, well, you know. That's why he has a gazillion followers and I have eight (But I love each of you MADLY).
I think I'll go burn some toast and eat it.
The end of the industrial era is opening countless doors. So many doors, in fact, that it's easy to become paralyzed. Without a clear understanding of what you want, it's harder than ever to get it.
Most of the time, we treat our careers like a buffet. "Show me what's available and then I'll decide..."
With the revolution going on all around us, there's so much on the buffet you're likely to just grab something convenient. Better, I think, to decide what matters first, and go do that.
The careful reader will notice a couple of differences between Seth's blog and mine. First of all, his is shorter, although he does have some longer ones. Secondly, he actually says something insightful. Mine, well, you know. That's why he has a gazillion followers and I have eight (But I love each of you MADLY).
I think I'll go burn some toast and eat it.
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